Friday, June 14, 2013
Infibeam houses The Curious Digital Marketer 2.0- A quick guidebook for marketers
Ahmedabad, India; June 14, 2013: Digital Marketing has now become an important and integral part of Marketing. Marketers these days do employ several new methods for marketing their services and products. In such times when there are less of resources for learnig digital marketing, twelve of India's leading digital marketing practitioners have come up with this unique book to answer some of the frequently asked questions on the field. The Curious Digital Marketer 2.0 is compilation of the answers to 101 most frequently asked questions and it is a quick interactive guide for all who wish to start off with digital marketing.
The Curious Digital Marketer 2.0 is actually the second book by the publishers their first book on digital marketing was released in 2012 and was a huge success. However, this second book is a stand alone and it is not mandatory for the reader to first read the previous book and then start with this one.
This book enables the reader to upgrade and crack the digital strategies that they can apply for digital marketing. The book is bifurcated into Five major sections:
- Display Advertising
- Search Engine Marketing
- Facebook Marketing
- Mobile Advertising
- Web Analytics
This book is surely a blessing for all the brand managers, chief marketing officers, media planners and other marketing enthusiasts. This book is also a helpful guide for the management and marketing students.
The Curious Digital Marketer 2.0 is now available for purchase online on popular sites like infibeam.com. Infibeam.com, is the most popular online shopping sites especially for buying book at amazing discounts.
About the Author:
The Curious Digital Marketer 2.0 has been authored by 12 leading digital marketing practitioners from India. The author of The Curious Digital Marketer 2.0 is Kapil Ohri, head, afaqs! Campus, while the co-authors are Reem Saied (Head, Digital Strategy & Alliances at Ad Magnet), Gayatri Choda (Head, Analytics, MediaMind, India & MENA); Vishal Jacob (Senior Director, Digital, GroupM Maxus); Sairam Ranganathan (Business Group Head, GroupM Maxus); Amit Lall (Head, Mobile Marketing); Manoj Kandasamy (Business Group Head, Mobile, GroupM Maxus); Karan Anand (Group Head, Strategy Planning & Mobile, Interactive Avenues); Geetanjali Anderson (Group Head, Media and Search, Media2Win); Sanjay Mehta (Joint CEO, Social Wavelength); Advit Sahdev (Co-founder, ODigMa) and Majid Khan (Business Director, South, OMD).
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