Read Book Review

Dirk Beckmann has written a new book on Apple and their secret of success. The book is What Would Apple Do? Apple became popular and most valuable company in 2011. the invention of iPod, iPad, iTunes, AppStore and lot more have become the most wanted products across the globe that have added to their grand success. There were questions asked by many people that how has Apple become the most innovate company? The answer is so simple, it works just in the opposite way like the other companies do. It does not go to the customers and asking them what they need in a new phone. They usually make the devices and other programs concentrating on some important functions. They make you pay for everything they give.




This book tells us What Would Apple Do? in this competitive world to survive and struggle to be the best. Does it also work on the opinions of the market place or it does what it really thinks it should? Read to know how and what are ways that Apple will teach you to make your business more successful with the best ideas ever used. To per-order this book and know more about the other books available on Infibeam you can visit: http://www.infibeam.com/Books/what-would-apple-do-dirk-beckmann/9788184955637.html

About the Author

Dirk Beckmann is a German born in 1969 in Gelsenkirchen. He is not only an author but also an entrepreneur and lecturer too. He mainly focuses on subjects like digital business model, design thinking and the latest technology in the market. He is also the founder of “artunweise” a creative agency formed in 1991 that works for major clients like Mondelez, Kellogg, DIET ZEIT, and lot more.